The International School of Brooklyn is a true standout among the hundreds of private and public schools in the greater New York City Metro area. They are the only institution to provide a uniquely progressive education, one that offers a Baccalaureate curriculum, in a language immersion environment. However, before we got to them, you’d never know it...
We worked closer than first-day locker-buddies to develop an identity that’s intrinsically and honestly linked to the schools vibrant roots, and outfitted them with the freshest gear imaginable to let these folks shine brighter than light passing through a Fresnal lens.
We Develop Adventurers. Creative collaborators and intellectual risk takers who are inspired to think critically and seek answers.
We Create Advocates. Passionate communicators actively connected to their community and the world.
We Shape Leaders.Eager innovators dedicated to taking on challenges and exploring new ideas.
ISB’s Symbol represents the many parts of the School working together to form a unified, integrated, and holistic learning environment. The shape of the symbol expresses movement and energy. The six spokes represent ISB’s core values. The colors represent enthusiasm, creativity, wisdom and knowledge.
Custom illustrations were made in the same stylistic treatment as the logo to represent the six core values of ISB. Each of them were featured in an interactive rollout of the new identity.
A 24-page custom booklet was built from the ground up as a pivotal component in the Admissions process. Careful attention was paid to communicate the ISB experience and the tenets of the progressive education system.
Along with the rebranding, our other key goal is improving the overall usability, strategy, and effectiveness of the ISB website. Architecting, designing, and developing a long-lasting platform that provides the tools and features for the school to grow with is key to this deliverable. Additionally, ensuring that proper messaging and content strategy is employed to effectively speak to visitors — from both a prospective and current enrollment status.
