Grace AND SWAGGER, but sensibily Styled with a simple cami.

For over 5 years, the style mavens of AB have helped bolster the hype with a digital boutique, bustling with features and fashion. Through strategically choreographed launches, we’ve captivated millions of fans and brought them from all around the world to center stage. Simultaneously strutting styling features and technology ahead of the curve, we’ve retained a vibrant culture of fans eager to see what’s next from this rapidly growing women’s fashion brand.

Since beginning our work we have seen a 59% increase in page views, 70% increase in uniques, and a 9% increase in visit duration. The avg monthly traffic is roughly 3 million page views, with spikes as high as 5 million.

The Aardvark Brigade solved complex navigational issues to promote three core areas of interest for users - The Collection, Host(the fashion experience), Join Us (the cabi career opportunity)
Developed a flexible responsive architecture that can be easily re-themed with new seasonal content without re-engineering each template
Designed and developed modular solutions to easily promote and rotate content regularly throughout the season
Designed and implemented digital creative standards from their seasonal collateral and applied these to all major sites in their ecosystem
Worked together with internal teams to strategize and implement eCommerce into the digital destinations.
Worked together with internal teams to strategize and implement eCommerce into the digital destinations.

VIEW WEBSITE

CABITV immerses YOU INTO A CABI-CURATED WORLD OF STYLE & PURPOSE

Organizing the looms of styling content, motivational and editorial videos all under one lavish roof was a way to retain viewers longer on the site, and introduce them to content they may typically not discover. Since introducing this section, it has quickly risen to the top of the most frequented pages on the site.